Platform Strategy
AI
Technology
Apple Turns AI Into a Platform Play
The company will let users choose OpenAI, Google, or Anthropic models across iOS 27, abandoning vendor lock-in for distribution control.
AI
Technology
Apple Opens Siri to Rival AI Models, Monetizing What It Can’t Build
iOS 27's third-party LLM integration ends OpenAI exclusivity and transforms Siri into an AI marketplace—validating the commoditization thesis Apple spent $34 billion trying to avoid.